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The People of Austin, TX

Non-native Newbies

Foreign-born individuals who just moved to U.S.
A significant proportion of people who have moved to the U.S. from Puerto Rico, the U.S. Island Areas, or a foreign country. Wide age range. Some have a high school or college education, and they work in a variety of occupations.

Urban Power Families

High-income couples with children.
Six-figure salaried couples with children who live an upscale life in a metro center. Highly educated professionals working in finance, medical, and high-tech fields.

Corporate Climbers

High-income, high-expense urban singles.
Urban singles with an up-and-coming income, but with higher-than-average living costs. Most have college educations and are employed in mid-management professions.

College Life

Students in higher education. These individuals are enrolled in college or graduate school.
People in college or graduate school.

Bright Lights, Big City

Very mobile singles living in the city.
Singles ranging in age from early 20s to mid-40s who have moved to an urban setting. Most rent their apartment or condo. Some have a college education and work in services and the professional sector.

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